Is a Pop-Up Display Right for Your Business?

You’re new to trade shows. Pop-ups are excellent entry-level displays—they’re easy to deal with, don’t need to be shipped, and cost much less than other displays. Most businesses choose pop-up displays for their first trade show, and of these, many never upgrade to fancier models. If you’re making your first trade show appearance, it’s probably not the time to get a pricey custom display built. Try out the trade show scene with an economical pop-up, build some experience, and then upgrade if you need to.

If you need an easy set-up. If you’re going to trade shows by yourself, you’ll need something you can set up without help. If you can’t carry a heavy weight, you’ll need a booth that folds into a convenient wheeled case. And if you’re not technologically inclined, you’ll need something you can set up without tools. Pop-up displays are the easiest to set up—so if you need a booth you can put up in minutes without headaches or hassles, a pop-up is definitely a good choice for you.

If your budget is small. Pop-ups are more economical than modular, panel, and custom displays. They make it possible for smaller businesses to have a presence at trade shows without breaking the budget. The price of a pop-up can vary considerably depending on the type of graphics and printing technology you use, but it’s still possible to get a well-designed pop-up display for less than you would spend for other types of booths. If your company is new or still in its growth stage, a pop-up display may be just what you need to get going.

If you plan on traveling a lot. Most pop-up displays fold up in minutes, pack easily into a wheeled case, and fit in the trunk of a car. If you plan on making the rounds to several trade shows in a year, you can save considerably on shipping if you use a pop-up display. You’ll also deal with less hassle in the set-up and tear-down process. Pop-ups are much more lightweight than other types on the market—your employees will thank you for buying one.

If you want to make a big visual impact—without paying a lot. Some companies buy modular or custom displays because they want to stand out from the crowds on the trade show floor. And there’s no question that a custom display can make a big impression. But not all pop-up displays are created alike, and you may be able to stand out just as effectively by choosing a unique pop-up design. 3-D pop-ups are the newest designs on the market; they come in a multitude of shapes, from round to rectangular to trapezoidal. Lighting can also make a big difference. Some pop-ups come with luminescent fabrics and interior lights that give the display an inner glow. These options will definitely make your booth stand out, for much less than you’d pay for a custom or modular display.

If you need flexibility. Pop-up displays are designed to be flexible, with removable graphic material that can be easily changed if you need to alter your look. Companies planning to use the same display for several shows with varying themes might well consider a pop-up instead of a different booth for each show.

If you generally use the same size space. Pop-up displays might be flexible in terms of graphics, but it’s not usually easy to change their size. Pop-ups include an accordion frame that must fold out completely to be stable, so if you’ve got a three-metre display in a five-metre space, there’s not a lot you can do to get your display to fill the space. Most trade show spaces are three metres in length, so unless you’re going for a large or unusually-shaped space on purpose for visual impact, you should be fine with the standard size.

Pop-up displays are convenient and affordable—it’s no wonder they’re the preferred type of display at most trade shows. Pop-ups are the best option out there for most businesses, so it’s likely that they’re a good choice for yours. A good pop-up display should bring you success at trade shows for years to come.

Information on Just Displays a exhibition and displays company. A wide range of exhibition services are available including conference stands, signage, portable displays, light boxes and POS stands.

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