Interactive Sales Letters: Converting Visitors Into Buyers

There are many tactics and techniques that go into converting a VISITOR into a BUYER. However, I will prove to you why creating an INTERACTIVE sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this.

Today, most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts even go back to the 1920’s, where person-to-person dialog was dropped due to the new mass media platform to push the sales message. Now, Internet Marketers assume this is still the only option when it comes to “online” sales letters, since the reader is not physically present and cannot give immediate corrective-feedback.

*** In a minute I’ll tell you why this will be their downfall.

Your sales letter is your voice to convey your benefits and offerings to the masses. The only reason a visitor is even at your site is to see if you have a solution to his problem. Effectively convince him that you have the solution, and you get the sale! Simple.

Wait a minute! How do you convince him that you have the solution? You don’t even know what is most important to him. You may have one product with different benefits, or many affiliate products to offer. Which benefit should you focus on so he has no choice but to rip out his wallet and start spewing out credit card numbers?

Read this part carefully -- All persuasive sales letters (no matter how hypnotic and enticing) must anticipate these questions. As an internet marketer, you have been given the task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. This is quite daunting, considering that each visitor has his own specific questions relevant to his unique situation. You must satisfy his quest for meaningful, relevant information before he will say “yes!”

Now I am going to unveil the POWERFUL and EXCLUSIVE formula to discover the hidden desires deep inside the minds of each and every visitor. You will have the all-knowing power of what they want from you.

SECRET REVEALED: All that you have to do is master the super-amazing-advanced-top-secret technique salespeople all over the world have used for years to dig out that elusive customer desire. THEY ASK!

And the “corrective feedback” to these strategic questions allows the sales person to drill-down to identify and focus on what, exactly, the customer is looking for and not waste each other’s time in the process. The main goal in any corrective-feedback dialog is to narrow down the customer’s problem -- and to provide a solution.

STOP! Hold on a minute. “I thought we were talking about online sales letters here. Sales letters can’t ask the visitor what’s most important to them and just morph itself to focus on that!”

Well, if that is what you’re thinking, I have no choice but to assume that you are not keeping up with new effective technology. Remember I said I would tell you what will be the Internet Marketers downfall? Here it is -- They forget that they are on the Internet. By posting a web page and some great copy, they feel that’s the best they can hope for. They forget about the underlying technology running the show. They are riding on a vehicle of communication that has never been experienced before. The horse-blinders are showing them a new place to display a printed sales letter, without exploring the possibilities.

FACT: Yes, with today’s advancements in technology, you can convert your static online sales page to a fully interactive sales letter that asks the reader questions, and dynamically generates specific, relevant offers dependant upon the reader’s answers. This is all done without linked pages, without page flashes, and most importantly -- without the reader ever knowing.

Are the bells going off yet? Can you see the potential of being able to ask each of your readers a question and have a special relevant benefit or offer waiting for them to read – before they even get to it -- Automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke to each reader -- knowing what he wanted, and offered it to him!?

The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. There is always a programmer up for a challenge. Be creative and remember that you can make money by solving a customer’s problem. The goal is to find out what each potential customer is looking for and offer a solution to satisfy that. Period!

About the Author --- Scott Stevenson is an award winning Multimedia Producer and Creator of the Interactive Sales Letter. Find out more about these concepts and strategies with his popular free ecourse, available at: www.InteractiveSalesLetter.com/course

Article Source: http://www.marketingarticlelibrary.com

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