Important Tactics for Building and Structuring Inbound Links

By: Gita Rao

Search engines give top rankings to popular pages on the internet. To turn your web page into a popular one, all you need to do is get as many as incoming links as possible. This is one simple way through which you can make your web page immensely well known.

Though getting incoming links is a challenging task yet it is very effective. One thing you need to pay attention to is the manner in which you get your inbound links. They must not appear under any spam filters or be taxed by penalties rather appear authentic to search engines. To make sure you get this right. You need to work on them as per search engine's rules.

Firstly we need to know the search engine's mind set: what they like and how they like things to be done. Search engines like and consider natural link structure over artificial link structure.

Know the difference between natural and artificial links

Let's understand the basic difference between natural and artificial links.

Natural links differ in anchor text whereas artificial links are identical. Natural links increase with time as links are added regularly by referral sites; whereas artificial links crop up on their own out of nowhere. Websites built alongside natural links do not commonly exchange links and so their out-going links point to those pages that are recognized as reputable by search engines.

Mostly such reputable sites have been indexed by search engines for years and therefore are listed under the White list, a label given to trusted sites that are never to be penalized. Meanwhile, sites built around artificial links often exchange links with and their out-going links points to pages resembling link farms, web rings, or isolated nodes. Such pages do not get incoming links from pages other than trusted ones.

Natural links tend not to be reciprocal. Whereas artificial links depend highly on the swapping of links process, also advising that reciprocity is the link's main goal.

Take note of these tips and try to use them in order to get effective results by building an incoming link structure that appears natural. According to search engine's view point, the best links are the unrequested ones. Search engines give better rankings to pages that get more inbound links from people solely because of their content and not because their admin who might have sent out link exchange requests. To substantially augment your PageRank, read on for more tips and ideas.

Cleverly choose links

From wherever you manage to get links they will be of benefit, so why not get links from trusted sites instead and gain double profit. Google's PageRank system considers these pages to be worthy enough to be identified. The better the link you receive, the higher PageRank you will get. Websites like Yahoo, National Geographic, CNN and some others have been allotted a Page rank of 9 or more on Google’s scale of ten.

Get links from on-topic pages

Try to get links from trusted pages. Trusted sites are those that have been indexed for quite some time are ranked on a scale of 5 or more on Google’s PageRank. You will gain more advantage if the topic of your page and the page you link to is alike. Because getting links from trusted sites on the same topic will result into significant boost in your rankings. But if you get links from sites with less than 5 page rank then topic relevancy aspect becomes more essential.

Number of links on Referring Pages matter

Under this, the less the number of links on referring pages, the better for you. By and large, a referral page contains only one link and that will be linked to yours. Having your link shared with another number of hundred links will divide the value of your link among the rest, what we call Link Dilution.

The ideal condition would be of getting links from topic-specific pages matching yours plus are well known, having less outgoing links within trusted sites gets you a page rank of 6 or higher. No matter from where you get a link, it will be of help to some extent and if you know how to handle such links with regard to the incoming URL format along with the anchor text then are better off.

Stay at a distance from Run-of-the-Site links

Try to abstain from using run-of-the-site links. In this case, every page of the site links to your homepage. If thousands of incoming links flood from sub pages of a website then Google takes those links to be artificially created.

Your incoming links URL format should be steady

http://website.com
http://website.com/
http://website.com/index.html
http://www.website.com
http://www.website.com/
http://www.website.com/index.html

All of the above given six examples are of different URLs despite of the fact that all these pages will bring the visitor to the same page. When a website links to you from six different URLs to get visitors to your website then your page rank is at risk, as it gets divided into six portions. This is not a good sign.

Regulating and arranging your incoming URL formatted links will amalgamate your pagerank. This will bring, to your site, a massive boost from the inbound links.