How to rapidly get your business known to your customers

By: Eric R.P.Knieriem

A successful Public Relation Concept

1. Communicate with your costumers through your best products and services.

Public relation always happens through the offers, that is which you already do. For these offers public relation is done, through different methods: handbills, stickers, brochures, cold calls and the like. These offers determine the picture of your business - how the public views you. Which offer is put out is extremely important.

For some folks, occupying themselves with descending products and services has systematically build up a negative attitude over the past years. They become known through their negative-news and that has a very bad consequence to the owner and the business.

In order to become clear for yourself over your offer-palette and to base a systematic public relation on it, following 4 fields can be helpful: cash cow, descending products, rising products, star-product.

Descending products are offers that have a frustrating resonance. Less and less business is happening in that area. Save your time by abolishing or revising them sooner than later. That will save you time and energy as well.

New-developments, which I call "rising product" should push up to increase a consistently high resonance. A lot of advertisement is needed to get the business going. To do the same (lukewarm) intensity marketing as you do to well running services, is a huge mistake many businesses and entrepreneurs do. Introduced offers or well running services I call milk-cows here. If the picture you put out to the public is scattered, your "newcomer" service or product won`t make it very far! Therefore, rising products need the focused advertisement.

Offers and products, which are introduced and run more or less by them self, are called cash cows here. When a business doesn`t have enough cash cows, the business will be too much tiring, because well running items or services don`t need that much energy, advertisement and so forth on the side of the business-owner.

So, now what is the clue? With an effective management, there is a basis for successful public relation.

The star-product needs the best management-qualities. Usually such a product is not existing at all. Why? Because the whole business-system of management, owner, partners and co-workers are wasting their creative resources with descending products or too many new-developments. A star-product, as the word implies, shines by itself and therefore pulls the attention of the public onto itself.

1. Let go of descending products as quickly as you can. If it is worth the price - re-work, re-structure and modernize your offer. 2. Two or three new-developments (rising products) in your pipeline are enough to give constant public relation and advertisement to. 3. Cash cows should be established with an easy advertisement campaign. 4. The star-product draws a lot of attention to your business. Please keep in mind to limit yourself to only one star-product.

Before you spend money on marketing, understand how to rapidly get your business known to your customers Public Relation made easy and use the Portfolio.Matrix.EN.2007

Article Source: http://www.marketingarticlelibrary.com

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