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How To Use Funded Proposals In Any MLM Opportunity

By: Chris Hopkins

I often get people ask me what a funded proposal is and how it works so here's a basic explanation

A funded proposal is a phrase used to describe the process of making money from other offers while building your primary business. It is the number one business financing strategy of top MLM and network marketers It is structured to capture targed leads while generating cashflow

If it seems like a strange concept to offer marketers other products and serevices before presenting your primary business opportunity, think again. Market research clearly shows that 97% of folks who look at your primary network marketing opportunity will say no. With such small MLM opportunity take up rates it is not easy to build a profitable business without raising funds for marketing and advertising elsewhere. Enter the funded proposal.

In home based business opportunity marketing the funded proposal strategy is to seek out and attract people struggling with their network marketing businesses and to put forward to them training, assistance, advice and information to assist them solve their problems. To do this you need three basic tools.

Funded Proposal Tool 1: A capture page and a free or low cost offer. For example this could be a a special report. It can be anything of value to your prospect that you can swap in return for their email address. Once a person completes the opt in form they automatically become part of your sales list and have entered what marketers call your sales funnel. you have just converted a person into a lead for your MLM business.

The second tool is an autoresponder system. This allows you to now keep in regular communication with your prospect through an automated email campaign. Using daily emails you have the ability to warm people to your affiliate offers and primary business There are literally thousands of different affiliate offers that you can sign up for to present to your leads. The trick is to pick out products that you use yourself and can show proof that they work. For example one of my favourite affiliate offers isselling automation software. I use this effectively because people are always looking for ways to do things faster and smarter.

Having an autoresponder system gives you the opportunity to post broadcast messages to your email list. I personally use broadcast messages to offer invites to my MLM company marketing training sessions and opportunity presentations. By offering value and quality resources it is easy to quickly develop rapport with your email list and before long these people start to trust your judgement and begin to buy your affiliate products and services. This is turn gives you the money to invest in paid advertising which generates new business leads much faster than free advertising.

The third key tool is your primary business opportunity. Understand that people dont join MLM companies they join MLM leaders, people they believe can help them achieve business success. The funded proposal positions you as a leader and presents you an attractive proposition as a business partner.

As people move through your funded proposal system 3 powerful things happen. First you start making money fast to put into serious advertising Secondthrough your email messages you are building relationship and trust the cornerstone of MLM success

Third through the training and marketing tools you are offering, you are warming up your potential business partners with the marketing skills and resources to achieve success in MLM network marketing. This is easily the most powerful part of the funded proposal concept because the two or three people out of every 100 that decide to join your business are going to be ready to take on an immediate leadership role of their own as a member of your MLM downline. This is what explodes your business.

Funded proposals are the lifeblood of MLM success. If your not using this strategy your going to struggle.


To learn more about Funded Proposal Marketing Systems click the link to watch a short video by lead generation expert Chris Hopkins Watch The Video

Article Source: http://www.marketingarticlelibrary.com


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