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You can use this technique to build a mailing list or to build an opt-in prospect list. It's a great way to reach prospects that you don't know. Why? Because it's viral. People will pass your information and opt-in form to people they know. Here is how I did it. In my signature files, I used the following text: Are men better networkers than women? Here's proof: http://www.fortunenow.com/flash/networkers.swf I also used: P.S. For a laugh and to see my wife's face, click here: http://www.fortunenow.com/flash/networkers.swf Both signature files sent people to a short 15-second Flash presentation. The Flash presentation was created by my 15-year-old nephew. Cost? A six-pack of beer. (Just kidding. His mom wouldn't let me.) So, I took him to Starbucks as a reward for his one hour of "programming." The signature files worked well because: Are men better networkers than women? Here's proof: http://www.fortunenow.com/flash/networkers.swf and P.S. For a laugh and to see my wife's face, click here: http://www.fortunenow.com/flash/networkers.swf created tension and curiosity. If your teaser lines are boring, they just won't work. Because the flash presentation was funny, people passed on the link to their co-workers and friends. The viral effect was massive. At the end of the flash presentation was an offer for 77 FREE Tips. About 45% of the viewers subscribed. Now I had 77 more chances to create a relationship with the prospect. This technique was one of the cheapest, yet most effective way for me to create targeted, qualified prospects. I also mentioned this link in my newsletter, but it wasn't as effective for building a list as my newsletter subscribers were already on my list. However, they did viral the link and I received many new prospects from them.
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