Hook Concepts For Marketing Brochures

Confused about what angle you are taking your print brochures? Do not worry, you are not alone. A lot of people have trouble deciding the perfect marketing angle in brochure printing. There are just so many ways you can design and compose your designs for readers. Luckily for you though, I have a few “hook concepts” in brochure printing that I can teach you. These hooks are what a lot of experts base their marketing angle on for color brochures. So let me layout for you each one that you might find useful.

The freebie hook. The first very effective hook to use for brochure printing is the classic but still effective “freebie” hook. This basically has you stating prominently in the brochure that you have something free or discounted to give to readers. Be it free advice, free products or discounts and other special offers, almost everyone still is curious about anything that is apparently given for free. So this is a great and classic marketing angle that you can use from time to time to get people to pick up your brochures.

The knowledge hook. Another very effective hook for audiences when you print brochures is the “knowledge” hook. Knowledge as you know is considered a kind of power, and lots of people do like any chance of getting free useful information from professional color brochures. It might just be tips on how to do something, or maybe even a life altering revelation of sorts. You can even focus on the important issues your target markets are dealing with and give them some great information that will help them solve those issues. Trust me, if you tell people that you are giving away some useful and even vital information in your color brochures, they will pick them up and see if it is indeed the information that they need and want.

The bandwagon hook. You may also want to try the “bandwagon” hook for marketing brochures. This marketing angle basically has you telling people that others are already following your offer. For example statements like “10 people have already won a mobile phone, join the contest and be the next....” is a great example of a bandwagon hook. By letting people know that they are missing something by not joining, they will be more encouraged to join the bandwagon since others are already in it. This works wonders for contest brochures, service brochures and many other content where you want your brochures to gather people.

The urgency hook. There is also a very simple marketing hook called the “urgency” hook. For color brochures, this means writing content that tells people there is limited time to get a gain on something. For example, you can offer products in the brochure for a “limited time only!” to get people to go immediately and get the offer. Beyond that you can also say that there are only “limited stocks” for the offer, or maybe only the first 100 customers will get the free add-on on the product. Statements of urgency just like that can really work effectively on people as they always want to get a great opportunity immediately when it happens.

The warning hook. Finally, you should know that people pay attention to warnings and important notices. The “warning” marketing hook basically has you posting important notices and of course “warnings” to people about dangerous practices, events, personal situations etc. With a big warning sign in your color brochures about a certain topic, most people cannot but pick up your warning brochures to see what they should be concerned about. If you compose your color brochures well, you should be able to get them reading and then hopefully concerned enough to respond to your color brochures.

So why do not you try one of these marketing angles or audience hooks. These are classic but still very effective at getting people to notice and respond to your brochure printing. Go ahead and see if they will work for your color brochures.

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