HOW TO IMPROVE THE QUALITY OF TRAFFIC FROM SEARCH ENGINES

By: Vignesh

SEO is an acronym for search engine optimization . As an Internet marketting strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO can also refer to search engine optimizers, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

PAGE RANK:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual pages value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

Most search engines work on the same principle as Google has stated above. In popular Internet terminology it is known as "Link Popularity".

Coming on top of search engine is like a winning a democratic election in USA or UK. There are many parties, candidates trying to be on top. But, the party or candidate that gets the maximum votes wins the election. Similarly the web page that gets maximum VOTES or Links wins the Internet Game and gets listed at top.

THE SEO PROCESS INCLUDES:

Initial search engine optimization report.

Customized keyword analysis to define the best suited key phrases for your business.

Title tag and Meta tag optimization.

On page optimization.

Image optimization.

Creation of a search engine friendly site map for better crawling of your site.

Submissions to the top search engines & directories.

Search engine submission confirmation reports as well as email and Chat assistance.

Link Popularity Development - manual link requests to related websites.

General Directories Submission and Product Directories Submission.

Reciprocal Link Submission.

Submission to secondary engines and targeted directories.

XML Site map.

CLASSIFICATION OF SEO:

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either White hat SEO, or Black hat SEO.White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

GETTING INDEXED:

The leading search engines, such as Google and Yahoo, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the open directory project both require manual submission and human editorial review. Google offers Google webmaster tools, for which an XML sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

METHODS TO GET INDEXED:

Variety of methods are employed to get a webpage indexed and shown up in the results. Few methods listed below:
Cross linking between pages of the same website. Giving more links to main pages of the website, to increase page rank used by search engines.Linking from other websites, including link farming and comment spam.
Keyword rich text in the webpage and key phrases, so as to match all search queries.Adding relevant keywords to a web page meta tags, including keyword stuffing.

Title and url optimisation for a page. Search engines give more weight to url and title match over page text match.
URL normalization for webpages with multiple urls, using canonical meta tag.

HOW TO IMPROVE SEARCH ENGINE RANKING:

Showing up on search engines is one of the most critical ways to increse website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank).

STEPS:

Research the keywords. Decide what search queries you want to show up for. Do some research on how many people are actually searching for your site. Many times it is best to consult a "natural search engine optimization" professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.

Think outside of the box. Don't just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when outside of the box thinking occurs.

Focus on the end user. If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it. The phrase content is king was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. On average, one can target between 3-5 like keyword phrases per page. Make it as natural as possible and the Search Engines will reward you with a first-page ranking.

Make sure that all the pages of the site have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages.

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. So try to stay close to standard HTML when it comes to Navigation. URLs with dynamic parameters (SIDs) usually do not perform when it comes to search engine rankings.

Build up your popularity. So now you have determined the right keywords on the right pages, you've created all of the necessary content, and you've optimized all of the content to the best of your capabilities. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity. The best types of link building are directory registration, text link advertising, and press release distribution.

CONCLUSION:
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, andweb hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

Vignesh Rajendran has a very principled, hard-working, calm, friendly, intuitive and focused personality, with a sharp business acumen. For more details please visit www.imaginetventures.com

Article Source: http://www.marketingarticlelibrary.com

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