Good Image Processing Habits For Color Brochures

Many people do not really take good care of their images when it comes to brochure printing. Usually they just insert these images with no real or extensive processing. As long as the image looks fairly good, they just want to print brochures with little trouble or hard work.

Well, I am here to tell you that this is a bad move when it comes to brochure printing. Your images are one of the best assets that a color brochure should have. So it is important that you practice good image processing habits in your own color brochures.

Luckily for you, the habits in processing color brochures are not really that complicated. Let me give you four of the best image processing habits that you should always apply for your own brochure printing.

1. Always use high resolution images. This is something I cannot stress enough. You should always use high resolution images in all your brochure printing. This is crucial because the quality of the images directly influences the quality of your color brochures. If your images are fuzzy with the obvious signs of pixels and grain or noise, then your color brochures will really look bad and amateurish.

Prevent this from happening by always using images that you too yourself from a digital camera, or by creating your own images or graphics yourself through software such as Adobe Illustrator. This will always make sure that your images are always done in high resolution which is best for brochure printing.

2. Take away the background. Now sometimes, for color brochures it is also good to process your images so that they lose their background. This means that instead of having square or rectangular shaped images you can actually have images that follow the contour of their main subjects. If you position your images just right in this situation, you can actually “place” the image subjects within the design itself. They will look more integrated in the design while helping you save space with those borders and other design elements.

3. Color correction. Color correction is also an important tool in brochure printing. If you want to print full color brochures with the four color printing process, it is important that you switch your design mode to the said color mode. This color mode of course is the CMYK or Cyan, Magenta, Yellow and Black for printing. You need to correct all your color values to this color mode before you send your design for brochure printing. In this way, you will know how the images look like once they are really printed and not in the computer screen.

4. Emphasis and framing. Finally, one of the most important things you need to always do for your color brochure images is to provide some design elements that draw attention or emphasis to the images. Some design software can actually let you add shadows, frames, glows and other effects that really can help make a symbol look more noticeable. Sometimes, you can even change the lighting values for the image, setting brighter areas with a spotlight effect while at the same time darkening those around the point of interest. This subtle but effective effect will add a nice professional emphasis touch that looks easy on the eye.

So those are the habits that you may want to follow so that your color brochure printing will turn out fine.

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