Go Green In Your Brochures

All business, be it online or traditional, would eventually need brochures to promote their business. But brochure printing need not really be expensive. There are ways you can do to reduce printing cost that will surely make a huge cut on your expenses.

Ever heard of “green” printing? Perhaps you have repeatedly heard “green living” in the streets these days with the growing concern in climate change around the globe. From foods, to grocery baskets, and even fashion style, people are going “au naturale”. It’s no surprise that even in printing many printing companies are considering environment-friendly printing techniques.

Green printing would definitely help you a lot in your brochures. Aside from cutting down cost, you are dutifully fulfilling your duty to saving Mother Nature. But how do you exactly practice this printing method? Here is how:

1. Recycle. Perhaps, your neighbors and government officials have repeatedly poked you to recycle. This they say is one of the best ways to reduce waste in the environment. Technology has done great in producing papers made of recycled items that are great for brochures. They come in vivid colors and paper weight that will add a great appeal to your brochure. These recycled papers also provide additional design element for better brochure image.

2. Reuse. From time to time, it is best to look through your old brochures and see which can be reused for your new campaign. To do this, avoid putting special seasonal promo in your brochures if possible. Do not put dates unless necessary, so you do not have to reprint when the promo is extended. Also, create brochure templates that can be used for several seasons. Doing so saves you a lot in printing cost and waste in the environment.

3. Consider the shape and size. The shape and size of the brochure is important, but they do not directly affect the brochure effectiveness. The design is what will initially attract the readers. So carefully plan your brochure and make sure you use design fit for use for a long time. This will ensure you do not waste money and paper in the long run.

4. Print multi-purpose brochures. To avoid throwing out your old brochures, design them in such a way that you can reuse them, perhaps as envelops, cards, posters, or folders. Simply folding the brochure can create pockets that can be used as envelop for letters. Putting business information in the brochure can also be cut out later on and used as calling cards. Simply switching from brochure to poster to cards can reduce the cost of printing different types of medium at the same time.

5. Influence through notes. Tell your readers to recycle your brochure when they are finished with it. This way they help in your eco-friendly campaign. A simple note at the back will do a lot in realizing your green campaign.

6. Use eco-friendly inks. If you are printing your brochure yourself, try using environment-friendly printer that use eco-friendly inks such as soy or vegetable inks. This will help a lot in cutting down cost, as the ink cartridges are refillable and reusable. And just like organic paper, these inks will easily decompose reducing toxic impact to the environment.

In our eco-conscious business world today, it does pay to create an environment-friendly image to your company. So, reduce your carbon footprint and help save the environment. Practice these green printing tips now!

For comments and inquiries about the article visit: www.printplace.com/printing/brochure-templates.aspx

Article Source: http://www.marketingarticlelibrary.com

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