Effective Marketing with Newspaper Headlines

By: Larry Baltz

Your landscaping company is pursuing a large account, The Smith Corporation. But Joe Smith has used another company for the service for several years and you’re having a tough time getting his attention.

Landing this account would make a significant impact on your profits. What can you do to get him interested in you so you can be considered for next year?

Why not put him in the headlines of the paper and mail him a copy? Okay, not the commercial paper. But when he receives his copy, he’ll think he is identified in the real thing.

For about $14, you can put a smile on Joe’s face and his name on the cover of the paper. Simply go to www.ppgift.com/headlines.htm and in just a few minutes it’s done. You get up to a three-line headline and can also add a dateline. You’ll have the authentic looking paper in about a week. Now, imagine Joe’s delight when a paper arrives with the following headline:

Smith Corporation Wins
National Landscaping Award
for 3rd Consecutive Year

You can date it three years in the future (or whenever appropriate) and include a personal note with it: “Joe, the quality of our service is so outstanding, headlines just like this one will be very common.”

Of course the paper alone won’t make the sale. But it will add some laughter and almost assuredly will get you your appointment.

The headline attention-grabber is perfect for any business:

Food company (Dale’s) approaching a grocery chain –
“Apple Markets profits increase 30% with new line of Dale’s products”

Security company (A1 Alarms) calling on a commercial account –
“Break-in attempt foiled at Thompson Office Park; A1 Alarms stop suspect”

Moving company (Reliable Movers) offering their service to the Mayfields –
“Mayfield family move completed in record time by Reliable; Nothing lost or broken”

A headline in the paper is a chance for your prospect to have some fun while you emphasize your value. What better way is there to get his attention?

Larry Baltz runs a company called More Sales – More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his free report, “Knock-Their-Socks-Off” Promotion and Marketing, go to wwwmoresales-moreprofits.com for your copy.

Article Source: http://www.marketingarticlelibrary.com

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