Do You Know Anyone Who Buys For The Reasons Companies Sell?

By: Kim Klaver

On our Saturday call, the question was:

How do I show others the value of my products?

The first exercise was people listing why they thought their products were special.

One gent, independent rep of Legacy for Life, said:

"This product has the most patents - like 100 of them. And the most double blind studies showing it works, and the most research behind it. That's why it's the best and there's nothing else like it on the market."

Others said similar things...

Company websites and materials are full of such information about their products. The research, the MD panels or scientific research behind it, etc.

Company owners are proud of these things, and use them to show their Reps how great their products are. Reps then go out and use that info to sell the products to others.

Now I ask this:

How many people who buy supplements do you know, whose first question about the product is how many patents it has?

How many customers who are looking for supplements ask about the kind of scientific research behind the product before they buy?

How many people ask abou double blind studies re the product before they buy?

Do YOU choose your supplements like that?

Now ask: why do you keep taking them? Is it because of the patents? Or the double blind studies?

Or is it something really mundane, like uh, you feel better when you take them? And they're maybe natural to boot (if that matters to you).

Aren't the products you buy supposed to WORK?

Does any normal consumer really care about the nitty gritty reasons WHY they work? (Yes, unless they're a networker selling it or someone's giving a seminar on nutrition.)

Pssst...Should someone tip off the networking companies that people don't buy their products for the reasons they think they're so great?

So now make another list:

Why do you keep taking your products?

Go ahead and tell in the Comments below...

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com and now a new online community for MLMers NetworkMarketingCentral.com

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