Create Your Own YouTube Brand

By: Gary Klingsheim

Create Your Own YouTube Brand

Social media is changing the way people learn about products, services, and businesses. YouTube is an incredibly powerful social media site that can be used to establish or market your brand. Creating a YouTube brand is a fairly straightforward process that, when accomplished successfully can have a major impact on the way you do business. Indeed, there are probably thousands of websites that can be leveraged for creating your own brand but few of these have the credibility, reach, and impact of YouTube.

YouTube is the largest video sharing website in the world. Millions of visitors come to YouTube to find interesting, funny, informative, or just plain strange videos and as such you have a massive audience at your fingertips. Consider the fact that even President Obama is leveraging YouTube to air his State of the Union address and you’ll understand why so many businesses are turning to YouTube to strengthen the recognizability of their brands. The benefit of using video at YouTube to communicate your brand is that video gives you an unparalleled opportunity to build a connection with your audience. Moreover, YouTube is free to use so it can provide a highly cost effective method for expanding your brand. By branding your profile, uploading creative videos, and promoting your videos, you can create a highly successful YouTube brand.

Branding your Profile

Most businesses, and hopefully your business, will already have a solid brand. At this point you’re considering social media as a way to improve your brand’s influence and YouTube is a great place to start. When you decide to build your brand on YouTube you must first decide how you can best position your brand. For example, you will have a YouTube profile that should relate to your brand in some way. This means if you start a channel you should carefully consider the name of your channel, as it cannot be changed, and because associating your brand with your channel name can go a long way to improving brand recognizability.

When you first start to use YouTube and you’ve carefully chosen a channel name you can start setting up your profile. Your profile contains the kind of information that allows people to locate your channel and brand on a site that has millions of users. You can customize your channel information so that you reach a very specific audience or a more widespread audience. Regardless, you want your brand to be consistent and clear and you can use your YouTube account to connect to similar sites or even other examples of your brand.

Moreover, the design of your profile can be adjusted to more closely match your brand. Themes and colours can be adjusted. It is highly important to create a YouTube profile/channel that looks very professional and conveys the kinds of themes you want associated with your brand. To sum up, the main purpose of branding your profile is to make your YouTube page immediately recognizable to new or existing customers. Your profile contains all the information needed to find you but also represents the core of your brand.

Upload Creative Videos

Content is the single most important element of your YouTube account when it comes to spreading your brand. People do not visit YouTube so they can watch boring advertisements so your content has to be eye-catching and interesting. Find videos that convey your themes in an intriguing way. Remarkable content tends to be funny, dramatic, or interesting enough to maintain the attention of your viewers. Much like traditional television ads, successful content will be appealing and affective.

Should you be creating your own videos, you’ll want to ensure professional quality. Invest in the correct type of equipment, including video equipment like cameras, sound systems, amplifiers, lighting, and other professional tools. A cheap camera will produce cheap images that are less likely to catch the attention of your target audience. Use equipment that will yield professional results and be sure to carefully edit your videos so that they are consistent, easy to understand, and entertaining.

Promoting your Videos

Just as you can promote a product or service, you can promote your videos. There are various social networks on YouTube that can facilitate the sharing process for your videos. You can cross-promote videos by utilizing other social networks like Facebook. For example, Facebook features an application that allows you to post videos so that your friends can view them and share them with other friends. This will inevitably draw attention to your brand making it more recognizable by a wider audience. You can even automatically share your videos across a number of social networks including Facebook, Twitter, and Google Reader. In addition, you can promote your videos in your own blog or on your company’s website. You can link to your blog from your YouTube account and vice versa.

Finally, you can link to your videos or channel anywhere online. The more online links that draw visitors to your channel, the higher your site will be ranked on YouTube or Google searches. Essentially, your goal is to get your videos seen by as many people in as many places as possible. This will allow you to quickly and easily enhance the reach and recognizability of your brand.

Remember, YouTube and other social media sites are a phenomenon that is here to stay. Leveraging social media to improve your business may not be the norm at the moment but it will certainly become the norm in the future.

Moonrise Productions is a full services web design company offering complete design services, social networking website development, ecommerce development and more. With New York, San Diego, San Francisco and a Los Angeles presence no matter where you are, we've got people to serve you.

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