Completing Your Marketing Checklist

Everybody judges a book by its cover. They’re going to do this to your business too. Everyone understands this, that’s why all the stores on Main Street have a display case. Everyone understands this, but no one realizes that this applies to all of your marketing materials.

The two easiest things for a customer to remember are a logo and a name. Don’t name your store after yourself--“Ted’s” could be anything from a restaurant to a hotel to a car dealership. Your name should describe something about what you do. Your logo is going to be on every piece of marketing you put out, so it’s worth spending some time on.

It’s estimated that around 60% of startup business don’t have effective full color business cards. An effective business card should have your company name, your name, your logo, address, contact information, a tag line and something to distinguish it from other business cards. This could be anything from the choice in color to having a list of services you provide on the back. Business card printing is cheap--you can buy 1000 for $200 on some websites. Get it right the first time.

The next thing a lot of new businesses seem to push off to the side is their website. This is a crucial mistake. If someone looks at your business card and is curious about a service they will check the website before they will call you. If you don’t have the relevant information on your website, they may never call you.

Brochures are incredibly versatile. One of the most effective uses for a brochure is to insure repeat business. Every time you do business with a client, leave a brochure behind. They already like you and if they find out you offer something else they need you’ll be the first one they call.

The last thing you need to have is an elevator pitch. Odds are you’re not going to be able to give a person a business card without explaining anything about what your company does. The best way to do an elevator pitch is to have a hook at the end that lets people ask you more questions. For instance: “We provide expert car audio installations at unbeatable prices, you won’t believe the mark-up the competition is charging right now.” If this person is interested in car audio, they’ll ask you about the mark-up. This lets you turn a prospect into a client.

Marketing is the reason why business thrive or fail, do not neglect yours. Put together everything above and you’ll have an advertising machine that can handle any situation.

For more information, you can visit this page on business card printing and full color business cards

Article Source: http://www.marketingarticlelibrary.com

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