Color Type To Use In Your Marketing Strategy

If pictures paint a thousand words, and your marketing copy tells it directly to your target readers, colors on the other hand, help you get the attention of your readers in the first place. Without color, you will have a much difficult time in catching their interest that will make them want to read what you have written in your marketing collateral such as your poster printing.

When printing posters for example, the application of color to your design provide for at least 60% of the positive impression you get from your target audience. Psychologists have therefore suggested that color be used to make an impression so that your product or service will be accepted by your customers and prospects.

But be aware of the color you are using in your marketing efforts. There are so many colors to choose from the color wheel. And each one has their own meanings in every culture and perspective. One color may vary from culture to culture, person to person; hence, you need to be careful when you apply it that would appeal to your target audience.

And always remember that you color should be used to emphasize and not distract your target readers to the message you’d want to convey to your target audience.

Red.

This color is the symbol for action, warmth, excitement, drama, fire, blood, power, aggression, love, anger, danger and heat. It stimulates a lot of strong emotions that it is highly attractive to people in general. It also makes us want to stop in our tracks as a form of caution. That is why it is used to indicate the stop sign in traffic lights and signage. Red is also a good color to have if you are in the gambling industry as people are prone to gamble more when they are in red rooms as studies have shown.

Orange.

Orange is for fun and entertainment. That is why it is a very good color to have if you are engaged in business that supplies items for kids and teenagers. This color increases mental activity and clarity, fosters warmth and happiness, as well as encourages contentment and well-roundedness in any business quality.

According to studies, orange helps businesses to sell expensive products as people perceive them to be more reasonably priced when presented in this color. Hence, it’s the perfect color if you want to appeal to a wider variety of target clients.

Yellow.

Yellow is the first color that the human eye processes that is why it is the most visible color. It denotes happiness, bright and cheery disposition. It fosters optimistic views in marketing that is why yellow is very ideal for amusement parks, candy shops, toy stores and floral shops. And as it grabs people’s attention right away, it is a very good color to have if you want to give caution and warnings.

Green.

Green, on the other hand, soothes a person that is why it is very good for reducing pain and induces the feeling of safety and security. It is a great color to have to make your target clients feel welcome. And as it also signals the color of money, it is the better choice if you’re a financial advisor, a banker, or an accountant.

Blue.

Blue makes people feel calmer and relaxed. It is the color of tranquility. Hence, it helps people to accept themselves and resolve problems easily. What is really great about this color is that it is the favorite color of both men and women. So you can use it in your logo if you want to attract consumers of both the sexes.

These are just the basic colors you can use to help you make your marketing message more acceptable. Once you have chosen the right color to emphasize your message, be sure to find out other shades that can amply complement your major hues.

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